CRM
2.38 lakh identified customers · phone-matched from Rista bills
Identified customers
2.38 L
+14.2K this month
New this month
14,210
+11%
Repeat rate (30d)
58.4%
+6.1 pts
Avg visits / member
4.7 / mo
+0.6
RFM segments
Recency · frequency · spend
ChampionLoyalRegularNewLapsing
New vs returning
Monthly unique customers